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MScMSc in Marketing

Tuition fee

60 ECTS Version: EUR 7200
90 ECTS Version: EUR 9000
120 ECTS Version: EUR 11520

Payment Plans
You may choose one of the following options:

  • Full Fee Before the Start
  • Initial Deposit of EUR 1800 payable upon acceptance of the offer of admission, followed by the remaining amount in equal monthly installments over 12/18/24 months as applicable.

More information

rushford.ch/course/msc-marketing-online 

Overview

Mode: Fully Online

Total Credits: Choose 60, 90 or 120 ECTS credits

Duration:
60 ECTS: 12 months
90 ECTS: 18 months
120 ECTS: 24 months

PROGRAM CURRICULUM

60 ECTS Version:

Foundation – Core Management (20 ECTS CREDITS | APPROX. 16 WEEKS)
Transformational Management
Managerial Economics
Organisational Behaviour
Marketing in a Digital World
Accounting for Financial Reporting

Foundation – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
Principles of Marketing
Targeting and Segmentation in Marketing
Why We Buy: Understanding Customer Behavior and Improving Customer Experience
Logistics Management
Modern Brand Management and Global Branding Strategies

Operational Expert – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
International Marketing
Marketing Research
Advertising & Media
Advanced Digital Marketing Strategies
Sales Management & Strategy


90 ECTS Version:

60 ECTS Courses + the following:

Strategic Expert – Marketing (30 ECTS CREDITS | APPROX. 24 WEEKS)

Any 5 of the following 10 Courses:
Business Statistics
Advertising and Experiential Marketing
Mobile Marketing and Online Advertising
Digital Marketing Best Practice
Negotiations and Bargaining
Retail Marketing and Multichannel Marketing
Exporting, International, and Global Marketing Management
Planning and Implementing a Retail Strategy
Predicting Demand
Practical Pricing and Revenue Management

Master Thesis


120 ECTS Version:

90 ECTS Courses + the following:

Be a Leader – Marketing (30 ECTS CREDITS | APPROX. 24 WEEKS)
Research Methodology
Business Analytics
Project Management
Corporate Social Responsibility: Ethics and Law
Leadership 20/40

Capstone Consulting Project

Apply now! September semester 2022/23
Application deadline
25 Aug 2022 23:59:59
GMT
Studies commence
Sep 1, 2022
Apply now! October semester 2022/23
Application deadline
25 Sep 2022 23:59:59
GMT
Studies commence
Oct 1, 2022
Apply now! November semester 2022/23
Application deadline
25 Oct 2022 23:59:59
GMT
Studies commence
Nov 1, 2022

Application deadlines apply to citizens of: United States

Apply now! September semester 2022/23
Application deadline
25 Aug 2022 23:59:59
GMT
Studies commence
Sep 1, 2022
Apply now! October semester 2022/23
Application deadline
25 Sep 2022 23:59:59
GMT
Studies commence
Oct 1, 2022
Apply now! November semester 2022/23
Application deadline
25 Oct 2022 23:59:59
GMT
Studies commence
Nov 1, 2022

Application deadlines apply to citizens of: United States