MScMSc in Marketing
Study location | Online |
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Type | Master (MSc), e-learning |
Nominal duration | 12/18/24 months |
Study language | English |
Awards | MSc (MSc in Marketing) |
Accreditation | Certified by Swiss Federal EduQua via certificate no CH22/0066 |
Tuition fee | 60 ECTS Version: EUR 7200 Payment Plans
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Entry qualification | Undergraduate diploma (or higher) Qualifications Bachelor’s Degree or an equivalent recognized academic title in any discipline Qualifications Waiver: For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch |
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Language requirements | English TOEFL (PBT) 550+, OR English Proficiency Waiver: The English proficiency test requirement can be waived off for the following candidates: |
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More information |
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Overview
Mode: Fully Online
Total Credits: Choose 60, 90 or 120 ECTS credits
Duration:
60 ECTS: 12 months
90 ECTS: 18 months
120 ECTS: 24 months
PROGRAM CURRICULUM
60 ECTS Version:
Foundation – Core Management (20 ECTS CREDITS | APPROX. 16 WEEKS)
Transformational Management
Managerial Economics
Organisational Behaviour
Marketing in a Digital World
Accounting for Financial Reporting
Foundation – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
Principles of Marketing
Targeting and Segmentation in Marketing
Why We Buy: Understanding Customer Behavior and Improving Customer Experience
Logistics Management
Modern Brand Management and Global Branding Strategies
Operational Expert – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
International Marketing
Marketing Research
Advertising & Media
Advanced Digital Marketing Strategies
Sales Management & Strategy
90 ECTS Version:
60 ECTS Courses + the following:
Strategic Expert – Marketing (30 ECTS CREDITS | APPROX. 24 WEEKS)
Any 5 of the following 10 Courses:
Business Statistics
Advertising and Experiential Marketing
Mobile Marketing and Online Advertising
Digital Marketing Best Practice
Negotiations and Bargaining
Retail Marketing and Multichannel Marketing
Exporting, International, and Global Marketing Management
Planning and Implementing a Retail Strategy
Predicting Demand
Practical Pricing and Revenue Management
Master Thesis
120 ECTS Version:
90 ECTS Courses + the following:
Be a Leader – Marketing (30 ECTS CREDITS | APPROX. 24 WEEKS)
Research Methodology
Business Analytics
Project Management
Corporate Social Responsibility: Ethics and Law
Leadership 20/40
Capstone Consulting Project
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