MSc in Marketing

Rushford Business School (Online)
Switzerland, Lucerne

Study location	Online
Type	Master (MSc), e-learning
Nominal duration	12 months (60 ECTS)
Study language	English
Awards	MSc (MSc in Marketing)
Accreditation	Certified by Swiss Federal EduQua via certificate no CH22/0066

Tuition fee	CHF 7,200 one-time PAYMENT OPTIONS: Option 1: Full Fee Before Start Date: Amount: CHF 7200 Option 2: Installment Plan Initial Deposit Before Start Date: CHF 1800, plus 12 ‘monthly-installments’ of CHF 450 each.

Tuition fee

CHF 7,200 one-time

PAYMENT OPTIONS:

Option 1: Full Fee Before Start Date:

Amount: CHF 7200

Option 2: Installment Plan

Initial Deposit Before Start Date: CHF 1800, plus 12 ‘monthly-installments’ of CHF 450 each.

Entry qualification	Undergraduate diploma (or higher) Qualifications Bachelor’s Degree or an equivalent recognized academic title in any discipline Qualifications Waiver: For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch

Entry qualification

Undergraduate diploma (or higher)

Qualifications

Bachelor’s Degree or an equivalent recognized academic title in any discipline

Qualifications Waiver:

For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@rushford.ch

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 6+ or TOEFL 79+ TOEFL (PBT) 550+, OR PTE 50+ , OR Any other proficiency test taken in the last 2 years English Proficiency Waiver: The English proficiency test requirement can be waived off for the following candidates: Native English Speakers, OR; Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR; Applicants having completed their undergraduate degree in English, OR; 2 Years of work experience in a setting in which English is the primary language of work.

Language requirements

English
Accepted proof of proficiency: FCE or CAE, IELTS 6+ or TOEFL 79+

TOEFL (PBT) 550+, OR
PTE 50+ , OR
Any other proficiency test taken in the last 2 years

English Proficiency Waiver:

The English proficiency test requirement can be waived off for the following candidates:
Native English Speakers, OR;
Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
Applicants having completed their undergraduate degree in English, OR;
2 Years of work experience in a setting in which English is the primary language of work.

More information	rushford.ch/course/msc-marketing-online

Mode: Fully Online

Total Credits: 60 ECTS credits

Duration: 12 months

PROGRAM CURRICULUM

60 ECTS Version:

Foundation – Core Management (20 ECTS CREDITS | APPROX. 16 WEEKS)
Transformational Management
Managerial Economics
Organisational Behaviour
Marketing in a Digital World
Accounting for Financial Reporting

Foundation – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
Principles of Marketing
Targeting and Segmentation in Marketing
Why We Buy: Understanding Customer Behavior and Improving Customer Experience
Logistics Management
Modern Brand Management and Global Branding Strategies

Operational Expert – Marketing (20 ECTS CREDITS | APPROX. 16 WEEKS)
International Marketing
Marketing Research
Advertising & Media
Advanced Digital Marketing Strategies
Sales Management & Strategy